White Cup partners with Predictive InSight to bring data analysis software EKM Global to the United States office technology market. The new integration uncovers actionable insights from office technology dealers to drive revenue and improve customer offerings.

SEATTLE – White Cup today announced the integration of its Sherpa CRM product with EKM Global, a UK-based software being sold in the United States by Predictive InSight, an innovative data mining and predictive analytics partner serving the office technology industry.

Under the partnership with Predictive InSight, the integration between White Cup’s Sherpa CRM and EKM’s data collection tools create a powerful one-two punch of additional business intelligence (BI) that was largely unavailable to the print services industry. Sherpa CRM excels at managing the sales process, from quoting, ordering, and communications, while EKM drives BI offering dealers data-based insights for smart decision making.

New integration transforms existing data into better margins

“Being able to offer EKM with an integration to White Cup’s Sherpa CRM is a new way for dealers to easily report on analytics that can streamline print operations that save time and money,” said Ed McLaughlin, co-founder of Predictive InSight. “This type of partnership was part of the inspiration for starting Predictive InSight. There’s always room to innovate.”

Unique to EKM is the software’s ability to read page coverage, improving usage and maintenance forecasts 90-days out. Additionally, the data collection tool is designed to only collect data when necessary, reducing machine workload and potential service interruptions. These features, along with a host of other benefits will provide dealers with a higher degree of accuracy when reviewing Total Cost of Ownership (TOC). Now that information will be available in Sherpa CRM for dealers to present to customers.

“We’re excited to have Predictive InSight as our partner with the EKM integration,” said Brian Friedle, Vice President of Business Development at White Cup. “White Cup is focused on improving our customers’ revenue intelligence with our products and partners. With the ultra-competitive office tech industry, we now have another way to give to win business, increase margins and grow revenue with every sale.”