Rochester, NY–Rochester Software Associates (RSA), provider of production print workflow software solutions for in-plant print centers, commercial printers, and PSPs has expanded their business development team. Bobby Pierce has joined RSA as Director, Business Development in the east US region.

Mr. Pierce comes to RSA with accomplished and demonstrated success in enterprise software, hardware and services developed from over 20 years in the printing industry. Most recently, Bobby was a national channel manager at Ricoh Corporation. Prior to that, Pierce spent 16 years with Xerox supporting production workflow solutions. He is based in Charlotte, North Carolina, covering 12 eastern states (See the online Find Your Business Development Manager tool for details).

Ben Parker, Director of Sales, stated, "As an organization focused on meeting customer and partner needs, I am excited to have Bobby join us. He is recognized as an expert in enterprise software and digital printing workflow with a passionate, consultative approach and the ability to develop and nurture relationships while keeping partner and customer satisfaction at the forefront.

RSA’s workflow solutions are available through RSA’s partners, including Canon, Kodak, Konica Minolta, Ricoh, Toshiba, and Xerox. For more information, visit RSA at https://www.rocsoft.com.