Thursday, Jan. 13, 2022
10 AM PT
Registration Link: bit.ly/3GC2Yn2

In PaperSpecs’ upcoming webinar discover first-hand how the right fold can dramatically increase the impact of their designs.

Palo Alto, California – The secret to creating one’s best work, as every designer knows, is having the confidence and know-how to experiment with new techniques and discovering new ways to get their message across. One technique that delivers the biggest bang for the buck? The fun and functional fold!

On Jan. 13th, 2022, during the next free PaperSpecs webinar, folding pioneer Trish Witkowski, founder of Foldfactory.com, will reveal how designers can not only enjoy stunning results by using clever, eye-catching folds in their work, but also how they can do so on practically any budget.

“We all know how difficult it is to get direct-mail and brochure recipients to actually engage with our work today,” observes PaperSpecs Founder Sabine Lenz. “By using the right fold to tell your story, you can transform your piece into an engaging experience that people want to hold on to, and even share with others. Design doesn’t get much better than that. And whom better to share these techniques than the self-proclaimed ‘folding fanatic?’ ”

New Year, New Folds: How to Maximize Your Impact on Any Budget
Thursday, Jan. 13, 2022
10 AM PT
Registration Link: bit.ly/3km1Rj8 

In this free, inspiring PaperSpecs webinar, attendees will see first-hand how the right fold can dramatically increase the impact of their designs. They will discover:

• Accessible, real-world “eye candy” folds
• How to tailor their design to a particular fold for maximum results
• Ways to choose the right fold based on the action they want the recipient to take
• How to keep costs down without sacrificing quality
• Strategies for selecting the perfect paper for the perfect fold

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, and cutting-edge perspectives from industry thought leaders. “New Year, New Folds: How to Maximize Your Impact on Any Budget” is free for attendees. Space is limited, though, so be sure to reserve your seat today for this special event at bit.ly/3GC2Yn2

About Trish Witkowski
Founder, Foldfactory.com
Trish is a designer, content creator, and keynote speaker who knows more about brochure folding than anyone else in the world. A graphic designer with a Master’s degree in printing from RIT, her thesis project was focused on finding and documenting all of the different brochure folds in existence. More than 20 years later, her research continues. Her website, Foldfactory.com, is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns.

About PaperSpecs
PaperSpecs’ mission is to provide graphic designers with the swatchbooks, resources, and tools they need to create innovative printed pieces that wow their clients. For more than 15 years we have been providing creatives with the latest trends, inspiring videos, free webinars, and virtual/hands-on PaperSpecs Live mini design conferences. Find them at Paperspecs.com.