CAMBRIDGE, UNITED KINGDOM – Prepress software company Hamillroad announced today that it has reached an agreement with reprographics specialist Waldo Limited to take Bellissima DMS technology to the UK market.

Founded in 1984, Waldo Limited is renowned for using state-of-the-art technology to deliver high-quality plate-making results to its customers and has served the flexographic industry for over 35 years. Waldo is committed to bringing the latest innovations to the flexographic printing industry and striving to be an innovative leader in the UK market.

Phil Walmsley, Managing Director for Waldo, commented, "We are delighted to offer Bellissima to our customers. Interest has started to build around the benefits of its use from flexo printers; we're receiving interest from printers looking to reduce production costs while also delivering improved print quality. In addition, brand owners are also pushing for the technology as a solution to replace gravure print."

"We have been impressed with the production jobs that we've seen from around the globe. Bellissima exceeds the normal flexo print standards and demonstrates that flexo is capable of replacing gravure without compromise. We look to support our customers in ways that will allow them to reduce costs and win new business. Bellissima fits into our solution offering and will help us to continually meet customer needs while achieving fantastic print results for the brands that they supply."

Danielle Kinsella, Marketing Director for Hamillroad, commented: "Adding Waldo as our UK Bellissima Network Member is a milestone moment for Hamillroad – they are a great fit for the network, and we share common goals in our vision for the future of flexo. We're excited to start working with Phil and his team to bring products printed using Bellissima to supermarket shelves."

"Brand owners and converters are actively looking to replace gravure printing with flexo while optimizing print production for economic and environmental benefits. We are working on numerous such projects around the globe which will require the use of Bellissima – please get in touch with Waldo to get Bellissima-ready."

If you are a printer wishing to try Bellissima on press, please visit the Bellissima Network page on the Hamillroad website: www.hamillroad.com/the-bellissima-network/

We are growing our Bellissima Network in countries where we do not have a trade shop member. If you are interested in supplying Bellissima DMS as part of your flexographic printing business, please get in touch via email: [email protected] or complete the form online: www.hamillroad.com/bellissima-resellers/.