Press release from the issuing company
When the products we buy claim to be ‘100 percent recycled’, ‘eco-friendly’, ‘sustainable’, ‘recyclable’ or ‘zero-waste’, how do we know we’re getting the full story? Taya Groups, creator of PVC-free banner material range KAVALAN, has launched the KAVALAN PVC-Free Pledge for the Planet, a video highlighting the prevalence of greenwashing and how the Life Cycle Analysis (LCA) process can help substantiate these claims.
The video addresses the severity of the climate crisis, and how the wide-format industry can play their part in the crucial effort to reduce the effects. Packed with hard-hitting facts on the realities of our everyday environmental impact, the KAVALAN PVC-Free Pledge for the Planet also contains a message of hope as we work together towards a greener future.
The video also features comments from influential global retail sustainability strategist Steve Lister, who explains the Life Cycle Analysis (LCA) process and why it’s such a useful tool for eradicating misleading statements and replacing them with verified data, as well as highlighting Taya’s green leadership in the creation of the KAVALAN Eco Calculator. “In addition to global warming, KAVALAN’s LCA process shows PVC film is having a pretty devastating impact on air pollution, ecosystems, biodiversity decline, and resource scarcity,” Lister explains in the impactful short film.
Vincent Lin, Vice President, Taya Groups, comments: “This video is a declaration of intent that says ‘enough is enough’. Our PVC-Free Pledge for the Planet video reflects the huge amount of research and analysis completed on our KAVALAN range of PVC-free products, enabling us to detail with confidence just how much of a difference KAVALAN can make in the wide-format banner industry.
“Not only that, it paints a highly insightful and at times shocking picture of how severe an environmental threat we’re facing, and helps us understand how knowing the facts and fighting disinformation can help the banner industry and beyond to protect our planet more effectively.”
Key facts from the KAVALAN Pledge for the Planet include:
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