We’ve been hearing the refrain for some time: print is going interactive. Not just with QR codes—which took 25 years but finally caught on, thanks to the pandemic—but with other technologies such as augmented reality (AR), virtual reality (VR), and near-field communications (NFC). Some of the applications are truly astounding, and while they capture the imagination, are they relevant to the printing industry at large? Or only to the handful of printers whose clients are massive consumer brands?

On August 25 at 1 pm EST, join industry analyst and WhatTheyThink contributor Heidi Tolliver-Walker as she leads a panel discussion on the latest interactive print technologies and how printers are using them to add value to clients’ projects. Joining the panel discussion will be Will Gee of Balti Virtual and Tracey Archiletta of Image8Creations. 

What you’ll learn:

• The latest technologies for making print interactive.
• How printers are successfully and effectively using these technologies in the real world.
• What value they can add to clients’ projects.

A complete archive of slides and audio will be available for download following this session.

Register now!

“Interactive Print in the Real World: What’s Really Working” is the latest installment in WhatTheyThink’s monthly half-hour LunchNLearn webinar series.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print. WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at [email protected], Kelley Holmes at [email protected], or Stephanie Papp at [email protected].