As the UK and wider world faces up to a climate emergency, urgent action is required if we are to reduce our individual and collective environmental impact. With more than 2 million tonnes of plastic packaging placed on the UK market on 2019, answers must be found to boost sustainable consumption, with renewable and recyclable solutions increasingly in demand.

If you are a brand owner or retailer looking to understand and learn more about how certified paper packaging affects you and how you can play a greater role in the circular economy, you join a webinar on Thursday 8 July. Hosted by PEFC, it will show how innovative certified paper-based packaging solutions are addressing the need for more environmentally-friendly alternatives. The webinar is free to attend but places are limited and will be allocated on a first come, first served basis so early registration is recommended.

A 2020 Two Sides Survey on European Packaging Preferences found that paperboard packaging is favoured by consumers as being better for the environment and considered easier to recycle and home compost. Increasing the use of sustainable, certified forest-based packaging has huge potential to not only help companies meet sustainability targets, but also have a positive impact on the world’s forests and the communities that depend upon them.

The webinar will be moderated by Tom Hallam of Brand Ethics, a consultancy that helps brand owners and retailers reduce the environmental impact of their packaging and sourcing practices. Key learning points from the webinar will include how the different elements of the supply chain collaborate to drive the circular economy, the role of certified paper packaging in a low carbon, circular economy, how to help eliminate unnecessary plastic and integrate eco-design into your packaging portfolio plus how using paper-based packaging can help reduce your carbon emissions. Speakers include Christophe Jordan from Arjo Wiggins who will present Sylvicta® – a ground-breaking new sustainable alternative to plastic packaging using PEFC-certified wood pulp and Roger Wright, Waste Strategy & Packaging Manager at waste management company Biffa, speaking on the need for packaging to be ‘recycle ready’. The Soil Association’s Giulia Cerundolo completes the lineup of speakers, She will present their recent packaging report - Sustainable Packaging Report: The Case for Paper.

For further information and to reserve your place, visit https://www.pefc.co.uk/events/certified-paper-packaging-and-the-circular-economy-webinar-thursday-8-july-11am-12pm/