Toronto, ON – Crawford Technologies, provider of innovative document solutions that streamline, improve and manage customer communications, and BlueRush, an emerging personalized video Software as a Service (SaaS) company, are partnering to produce personalized contextual video bills and statements. Working together, the companies are introducing the industry’s first ability to deliver personalized video bills and statements built from data contained in any transactional document.

The videos, whether informational, educational or marketing focused, provide answers to questions about financial records, account documents and other pertinent, targeted information. Personalized contextual videos can include items as complex as escrow letters, mortgage statements or insurance claims documentation. The customer experience is significantly improved by adding video media as a delivery option for transactional communications or as a detailed explainer video to reduce call center traffic.

“Advancing access to information beyond what is traditionally expected is a continued focus at Crawford Technologies, which makes our partnership with BlueRush particularly rewarding,” said Ernie Crawford, president and CEO of Crawford Technologies. “To be able to mine relevant data from transactional communications and deliver that information via a personalized video platform further bolsters our mission as a company to make it possible for our customers to deliver documents in formats that are best for the individual recipients. It is a bonus that the videos can be accessible for people with disabilities.”

“With this partnership, BlueRush and Crawford Technologies are providing greater access to clients who are looking for dynamic personalization and accessibility solutions,” said Steve Taylor, CEO of BlueRush Inc. “The partnership provides a substantial market opportunity for both organizations as businesses accelerate their digital communications strategies and look for solutions that will enable them to connect with their clients.”

BlueRush develops and markets IndiVideo™, a disruptive, award-winning interactive personalized video (IPV) platform that enables its enterprise clients to capture knowledge and data from their customers' video interactions, creating new and compelling data-driven customer insights for a highly personalized customer experience.

The partnership is being discussed at Crawford Technologies’ 2nd Annual Customer Communications Virtual Summit on Wednesday, May 5.