Cambridge, MA; February 21, 2001 - Attendees at the upcoming On Demand conference running February 28 - March 2 at the Javits Convention Center in New York City have the opportunity to learn about digital content management software and the key role it plays in support of document customization, personalization and 1:1 marketing first hand, from two Banta Integrated Media executives with extensive experience in those subjects. Andrew Heitner, Director at Banta Integrated Media, is speaking on Thursday, March 1 in a session from 11:00 a.m. - 12:30 p.m. entitled Managing Digital Assets. This session is part of the two-day Dynamic Content conference that CAPV has newly added this year to the On Demand program. Heitner's presentation addresses the role of enterprise digital content management systems such as Banta's B·media(TM) software. Banta began shipping the latest version of B·media, version 2.6, in January. L. Katherine Reisz, Product Manager at Banta Integrated Media for B·distinct, the company's range of software products that handle personalization and customization of documents on demand, is speaking on Thursday, March 1 in the main On Demand conference, in a session entitled Corporate Print Convergence from 3:30 p.m. - 5 p.m. Reisz discusses Banta's range of tools for document customization and personalization that work with data collected at a Web site or a database and which support the production of customized documents and 1:1 marketing pieces on digital printers or delivered electronically.