2/19/01 (WhatTheyThink) - Indocs Online will change from an ASP model to a software development company. According to CEO, Ed LaGraize, Indocs has laid off their sales and marketing staff and will move their offices from New Jersey to Boston. LaGraize said they are testing their new software product now and will "generate revenue by April." The product gives designers an interface to place Quark documents into XML where it can reside on a server and be accessed and edited from anywhere. Indocs will also develop similar solutions for Adobe's InDesign and other design software products. The company's development team is located in Israel. "We will sell the software by partnering with other ASP providers and industry system integrators." LaGraize said it could compete with Adobe's PDF product. "Right now, the options are to send files in Microsoft Word or PDF. Both have limitations, but our product will give document creators more flexibility." LaGraize said the company would realize revenue by licensing the software to large companies. "We also plan to offer a subscription based service where the user is charged per transaction through the ASP." Previously, Indocs Online planned to facilitate the production process of high-end print materials. Last February, Indocs was to partner with Collabria to "bridge the workflow gap between content creation and the printing/publishing process." LaGraize said the partnership has not worked out as planned. "We have adjusted our business model. I think when we announced that partnership, we underestimated certain issues. From now on, we will create working products with real users and real revenue and then go public with our solution."