Irvine, Calif. – MindFire, the leading provider of OptiChannel marketing software and services for printers, agencies, and marketers, announced today that it has entered into a strategic partnership with Ferris State University.

“We are thrilled to be working with Ferris State University in this endeavor,” said David Rosendahl, President and co-founder of MindFire, Inc.

“Because OptiChannel marketing is a new field, our collaboration with Ferris State University not only allows the university to reach prospective students more effectively, but the education and eventual certification of students in the OptiChannel methodology and usage of the MindFire Platform will better prepare them for the future of Marketing and Sales,” Rosendahl added.

Patrick Klarecki, Professor of Graphic Media Management at Ferris State University was enthusiastic about the partnership, saying “As the only Graphic Media Management Bachelor’s Degree program in the USA that is housed in a College of Business Marketing Department, we are extremely proud to be working with MindFire and using the MindFire OptiChannel Platform in our academic laboratory.”

“We are in a unique position to bring together students studying marketing and students studying graphic media management to learn hands-on how to design and implement an OptiChannel marketing campaign,” said Klarecki.

“MindFire's OptiChannel Platform is an excellent tool for all the students learning marketing, public relations, business data analytics, and graphic media management at Ferris State University. It provides a hands-on learning platform to bring students of different disciplines to work together just as they do in the professional world,” he added.

“The professionals at MindFire have been outstanding to work with. They literally hold our hands each step of the way as we learn their tools. Our faculty and students are impressed with the power of MindFire's software.”