2/16/01 - (WhatTheyThink) - General Printing, a distributorship, has incorporated their UserMax software and web based work flow solution back into it’s primary printing business. General Printing, located in New Jersey, has several clients using the technology which it developed and launched in 1999. Alan Brynjolfsson, Founder of General Printing, said the decision just made obvious sense. “With a crowded field of web based work flow companies, we decided to target companies with print budgets of around $1 million and develop UserMax for private use within General Printing.” Usermax was positioned as a free service for print buyers to automate quotes, bids and purchase orders. The system limited the end user to three vendors per quote request. Said Alan “UserMax does not offer remote proofing, real time collaboration or other bells and whistles most buyers can do without.” According to a profile in the June 2000 issue of Form Magazine, the company was seeking first round financing. UserMax was self funded by the $7 million distributor and has no plans to license the application to other print providers. Alan explains, “We will not offer it to other companies. We have our hands full with our current client base and it has really improved our overall business.” Alan also owns Printingprices.com, an e-commerce printing site where customers design and order custom printed items.