CMYUK, Shrewsbury – Rob Karpenko has joined CMYUK International, and will be responsible for developing market opportunities in Europe and Russia.

Rob, former International Marketing & Commercial Executive Director at Spandex, is a seasoned professional with considerable experience in the wide format printing industry. Throughout his 20 plus year career, Rob has consistently proved his outstanding ability to deliver profitable business results and drive innovation at country, regional and global levels.

“I’ve been watching CMYUK for a long time. I’ve always had a great regard for what it does and its different market approaches,” said Rob. “The international division presents an immense opportunity. The thinking behind these new eco products – how attractive they are to customers, what they bring to end-users, and also what CMYUK provides in terms of technical and marketing support, speed to market, product quality at a competitive price. It just ticks all the boxes for me.”

Through its new division, CMYUK will extend its new era supply chain and market development strategy into international territories. This mirrors CMYUK’s successful UK activity where highly targeted social media campaigns are used to ignite brand awareness in environmental materials. These opportunities are then passed on to existing CMYUK digital wide-format print company partners and producers.

The Print Partnership programme is a win/win for all. It supports brands in improving their sustainability goals, while the digital printing company acquires a new valued client. In addition, the single tier direct-to printer supply chain distribution model ensures the lowest possible procurement costs.

Rob will develop local relationships with key Print Service Providers within his territory, connecting them to the plethora of opportunities identified by CMYUK’s highly successful social media campaigns, which educate end-users to proven sustainable alternatives to materials such as PVC, which is fast becoming impermissible due to increasing environmental legislation.

Robin East Group Sales and marketing Director at CMYUK said, “It has long been our plan to expand our products onto the international stage. CMYUK International will connect key print partners and producers to clients from multiple business sectors who are keen to adopt more sustainable measures.”