Garden City, N.Y. – Gimbel & Associates, the well-known printing industry management consulting firm, has published a new eBook. “A Printer’s Perspective & Guide to Digital Printing and Variable Data", which answers the business and operational questions printing professionals ask as they transition to a business model where digital printing plays a more important, and perhaps dominant, part.

The downloadable eBook discusses the advantages of digital printing — in particular how this technology allows printers to produce data-driven, personalized materials that greatly improve the performance of marketing communications. The book includes an overview of variable data printing, a glossary of terms, and a special “Printers Perspective” section that addresses the questions on the minds of print industry executives. This 50-plus page resource is available to print professionals at no charge.

Gimbel & Associates President Roger P. Gimbel, EDP says the aim of the eBook is to explore how to realize the dream of true one-to-one direct marketing through individualization. Mr. Gimbel has included video commentary on the eBook, available at the download request page.

The book covers digital printing concepts and includes suggestions about how print companies can sell variable data printing to their customers in industries like retail, technology, and education. Printing industry professionals and their customers will see how variable data printing can support business objectives like customer retention, upselling, and targeted customer acquisition.

This latest eBook is just one of the resources Gimbel & Associates makes available to print company owners and others in the printing industry. See the Gimbel library for more details.