London-based print production agency COUSIN has committed to Carbon Balancing its entire paper consumption in 2021. Offsetting the projected 6,000 tonnes of paper used by COUSIN’s clients this year will enable World Land Trust to protect over 600 acres of threatened, carbon-rich habitat.

Matt Booker, Founding Director at COUSIN says, “COUSIN thought long and hard about how to make a commitment that delivered the best value in terms of positive impact. We wanted this commitment to not only reflect our values, but also the values of the brands COUSIN works for, and by extension for their customers also. Choosing Carbon Balanced Paper to offset the carbon impact of the paper we purchase on behalf of some 60 premium & lifestyle brands was therefore the most logical step.”

As well as being issued regular certificates highlighting the amount of carbon offset and land preserved, COUSIN’s clients will also be able to proudly use the highly visible World Land Trust Carbon Balanced Paper logo on their printed literature.

Greg Selfe, Sales & Marketing Director for Carbon Balanced Paper, adds, “Brands are increasingly searching for ways to reduce the impact of their marketing communications. Carbon Balanced Paper offers a simple and credible way for businesses to not only offset their carbon impacts, but to also help protect some of the most endangered habitats on Earth. COUSIN’s commitment on behalf of its clients to use Carbon Balanced Paper will make a considerable contribution to World Land Trust and its efforts to protect the forests of Khe Nuoc Trong, Vietnam.”

To find how more about Carbon Balanced Print and Paper, please get in touch.