DALLAS–(October 10, 2008)–Padgett President and CEO, David Torok, announced Padgett has joined Direct Marketing Alliance, a company deeply rooted in leading-edge integrated multi-channel direct marketing. Together, the two companies will design and implement personalized and relevant, data-centric one2one marketing programs.

"We are thrilled to welcome Padgett into the Alliance, said Alin Jacobs, President of the Direct Marketing Alliance, "If past experience is any indication, Padgett will be leading their clients into the future of variable data communications."

Torok added, "Joining the Alliance dramatically expands the IT, internet, marketing and data services we can offer our customers. It gives our customers access to a 24/7 100-person call center, something that would not be affordable in-house. Combining our strengths with the Alliance's intellectual resources and direct marketing expertise enables us to provide our clients with a single-source solution for all their marketing needs." The Direct Marketing Alliance has set the benchmark for effective variable data communications by harnessing the true power of today's technology with the expertise of its' direct marketing industry leaders. Marketing initiatives generally consist of targeted, direct, one2one media (mail, telephony, Internet, and interactive video) that personalize marketing messages to their clients' customers and prospects – all with track-able results. The company can be visited online at www.DirectMarketingAlliance.com.