GRANDVILLE, MI, February 6, 2001 -- X-Rite, Incorporated (Nasdaq/NMS:XRIT), a leading global provider of precision measurement devices, systems and processes that measure color, light, and shape, today announced that it has achieved ISO 9001 certification. Commenting on the certification, Rich Cook, X-Rite, Incorporated’s President and Chief Executive Officer, said, “Throughout its history, X-Rite has prided itself on incorporating standards of excellence in our design, development, and manufacturing processes. We have worked hard to meet our customers’ needs and expectations through variation reduction and continuous improvement. As global trade continues to evolve and influence national economies, internationally accepted standards will become an essential element of success. I am personally proud of each and every X-Rite employee without whose dedication to excellence this recognition could not have been achieved.” The Company has been registered by Entela, Inc., Quality Systems Registration Division, an accredited, third-party registrar for ISO Certification. Developed by the International Organization of Standards in Geneva, Switzerland, ISO 9000 is an internationally-recognized set of standards used for ensuring quality products, services, continuous improvement, and customer satisfaction.