Toronto – Amazing Print Tech, a leading provider of online software for print products, services, and print technologies, shares their tips on how to choose a Web-to-Print software that suits the needs of both print providers and print buyers.

The technological advances that have occurred in the print industry in the past decade has presented print providers with a wealth of new revenue streams. Increasingly, printers around the globe are implementing web-to-print software to stay competitive and fulfill new buyer expectations with a seamless ecommerce experience. According to Statista, ecommerce sales are expected to reach $4.9 trillion USD in 2021 – more than double the number in 2019. Choosing the right web-to-print software helps print providers deliver a seamless ecommerce experience and benefit from the ever-growing online market.

“With so many web-to-print options available, it’s very easy to end up with the wrong one,” says Slava Apel, CEO of Amazing Print Tech. “Choosing the right web-to-print software can be a difficult process. Knowing which questions to ask is an important first step.”

Here are Amazing Print Tech’s tips on choosing the right web-to-print software:

Ability to Handle Volume. To implement web-to-print software is to open up shop on the internet, which will increase your volume of new clients. It is crucial that the web-to-print solution (as well as your production team) can handle the increased volume within a small time-frame.

Ease of Use. This applies to both staff and clients – you’ll want a web-to-print software that is intuitive to use. W2P that has an easy-to-use interface provides clients with the fluid and smooth buying experience that’s expected in today’s world. This leaves your clients satisfied, and more likely to return to you for their print needs. On the internal side, a friendly W2P interface ensures easier adoption and that staff will be able to manage orders better and workflow is optimized, which means more production without more staff.

Features. Not all web-to-print software is created equal. Some have features that others don’t. It’s a good idea to evaluate each web-to-print solution in terms of whether your business needs or could use its features. Printers that deal with lots of business cards, for example, would benefit from a web-to-software that has a business card feature included. If signage is the printer's focus, look for that as a well-developed module.

Vendor Support. Choose a software from a vendor that cares about your business. Some vendors offer training – for staff, marketing your new software etc. – which can be invaluable. Vendor support can make a difference in how quickly your web-to-print portal is up-and-running, and how many prospects will end up seeing it on the internet. Ask your vendor if modifications and improvements are possible in case your needs require more than out-of-the-box solutions.

“Web-to-print is critical in today’s print landscape, especially with the pandemic’s impact on buyer behaviour,” says Slava Apel, CEO of Amazing Print Tech. “Choosing the right W2P software can make the difference between profit and growth, and business failure.”

To see a list of products, please visit www.amazingprint.com or call 905-738-9920 ext. 224.