Certification demonstrates Desotell and Dalby’s expertise in the field of color management, process and quality control for proofing and printing

Livingston, Mont. – PFL, the pioneer and leader in Tactile Marketing Automation, today announces employee Justin Dalby has achieved certification as a G7 Expert and Angela Desotell has been recertified as a G7 Expert.

PFL’s technology, print, and packaging solutions enable brands to create remarkable experiences. Whether the printed piece is part of a Tactile Marketing Automation® (TMA®) campaign for open enrollment, or a branded box of premium coffee and a coffee cup for a late-stage-funnel prospect, PFL ensures deliverables maintain brand standards.

“Because PFL is an extension of its client’s brands, it’s vital for us to be experts in meeting their brand standards,” said Dalby. “The extensive training we received in the G7 methodology bolsters our expertise in color and quality control, giving our clients peace of mind that any print work we complete will be done to the highest standard.”

Idealliance, a pioneering graphic communications industry association, explains a G7 Expert has demonstrated expertise in the field of color management, process, and quality control for proofing and printing utilizing the G7 methodology. A G7 Expert is able to analyze color and print related issues and take corrective action to bring systems and processes in control to a set method, standard or specification with repeatable, predictable results. A G7 Expert has attended and successfully completed an Idealliance G7 Expert/Professional Training with a minimum level of 90% proficiency.

“At PFL, we pride ourselves on not only our technology but our in-house print operations,” said PFL’s VP of Manufacturing, Tom Herald. “We’re the only TMA provider with in-house printing which makes us more secure and helps us maintain top-notch quality. Angela and Justin are two consummate professionals helping PFL surpass client expectations.”

PFL’s 2020 Multichannel Marketing Report in partnership with Demand Metric found the design and branding of delivered messages to be one of the top three multichannel campaign ROI success factors. This certification reinforces the report’s findings. To learn more about PFL and how Tactile Marketing Automation can improve your multichannel marketing campaigns, please visit www.pfl.com.