Preston Herrin—strategy, growth, and performance consultant—will share his insights with readers of WhatTheyThink magazine. Preston has served in C-level and senior leadership roles at fast-growth companies like 4over LLC, Café Press, and Drummond, and in his 30-year career, his roles have spanned strategy, business development, and executive management. In October 2020, he founded the Herrin Consulting Group (HCG) to help clients identify, activate, and commercialize new strategies, growth channels, and markets.

Preston’s primary editorial focus is helping print businesses become more “agile” with a monthly series that will build out five basic points and strategies for becoming more agile. “We needed more agility in businesses before the pandemic, now business agility had become an imperative.” he said. A major inspiration for the series was repeatedly hearing about “the new normal.” “Especially in our industry, in print, nothing’s been normal for as long as I’ve been in the industry. It’s not a ‘new normal’ we need, it’s ‘new agility.’” Over the course of his career, Preston worked for companies at both ends of the agility spectrum: those that were eager to adopt and adapt as the times changed, especially in the areas of automation and ecommerce—and those that were highly resistant to change.

A lot of the topics that Preston will be covering in his series come up daily in his consulting work, with a strong management focus. “I’m convinced the pace of change and the pace of technology will continue to create opportunity for agile businesses.” he said. “The change is happening so fast, compounded by the pandemic, that leaders are getting caught-up in working ‘in’ the business rather than ‘on’ the business. There are some vital, practical approaches leaders can take to be prepared for the future, which is why I’m writing the series.”

Preston’s articles began appearing in the September 2020 print edition.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print.  WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at email: [email protected], Kelley Holmes at email [email protected] or Paul Zimmerman at [email protected].