Nazdar has introduced IMAGE, a new method for generating colour profiles that predicts how outdoor inkjet prints will age, and released a white paper explaining the process.

Shawnee, Kan. – Nazdar has released a white paper introducing IMAGE, a new process to accurately predict weathering of outdoor graphics.

As the manufacturer of the market's most comprehensive selection of screen printing, inkjet and narrow web inks, Nazdar has decades of experience in monitoring the behaviour of printed output. Using this expertise and combining it with the vast amount of industry data on weathering, Nazdar has developed the new approach.

In the white paper, Bruce Ridge, Director of Technical Services at Nazdar Ink Technologies, explains that established methods for predicting how prints will fade outdoors were originally developed for screen printing. However, the inkjet inks and technology used for four-colour process images are different - meaning aging profile are significantly less accurate.

"Weathering prediction processes have been developed over many years, but with inkjet printing gaining popularity in the production of outdoor-durable displays we need to update our approach," says Bruce. "In our latest white paper we outline IMAGE, a new process for generating colour profiles that can help graphics businesses design, sell and maintain graphics that will look better for longer."

The white paper, titled The IMAGE Process: Accurate Full Color Image Aging, is available to download here.