ELMSFORD, NY, February 1, 2001 – Heralding a new era of providing choice, innovation and quality to retailers, consumers, professionals and business customers, Fuji Photo Film U.S.A., Inc., is introducing its new "Fujifilm. Get The e Picture" theme at PMA 2001 in Orlando, FL, February 11. This year’s theme signals a reemphasis by Fujifilm to focus its considerable resources and portfolio of products and technologies on creating innovative e-solutions that will enhance and expand the picture taking and picture making experiences of consumers while providing new business opportunities for retailers. In fact, the company recently established FUJIFILM e-Systems, Inc., to support its growing range of e-products and services as well as to develop new e-solutions. Indeed, Fujifilm is uniquely passionate in its commitment to supporting and working with its retail partners to help them realize incremental sales, develop new profit centers and meet the growing consumer need for digital imaging products and services. At the same time, Fujifilm is committed to supporting the retailers’ customers, whether they capture images digitally or traditionally, by offering them a choice of e-solutions, including image processing and storage options. "At this year’s PMA, we are showcasing our new ‘Fujifilm. Get The e Picture’ theme, which heralds a new ‘e’-ra for Fujifilm," said Yasuo "George" Tanaka, President and Chief Executive Officer of Fuji Photo Film U.S.A., Inc. "‘Fujifilm. Get The e Picture’ offers a complete solution -- image capture, image storage and image processing – for both digital and traditional imaging, including digital cameras, digital minilab systems and online, via Fujifilm.Net and Print@Fujicolor Retailer.