Cambridge, U.K. – UK-based prepress company Hamillroad Software announces today that it has appointed ColoRole, a flexographic plate-maker, to take its Bellissima DMS screening to market in China from its offices in Qingdao, Shanghai, and Guangzhou.

China is actively seeking new techniques to improve sustainability across industries, and the ability to replace gravure with flexographic printing is one of the key areas of interest.

Paul Fang, CEO of ColoRole, comments: “We looked at Bellissima in 2018 and were impressed by the superb HD print quality of the screening for Flexo. We recognized Bellissima to be a product that we could use to attract brand owners to Flexo with its ability to replace rotogravure and offset jobs with Flexo without compromise.”

Commenting from Hamillroad, Pierre Hammond, Commercial Director, says: “China is an exciting market for Bellissima. There is a huge opportunity for Flexo to thrive and become the de-facto flexible packaging printing method.”

“By enabling no compromise gravure to flexo replacements, Bellissima DMS already has strong market support in South and North America and Europe, with Asia on track to follow this trend. With ColoRole pioneering the way in China, we look forward to disrupting the market there and beyond,” concludes Hammond.

ColoRole offers Bellissima DMS to brand owners and converters in China.

“With Bellissima, we’ve got the competitive edge – rivaling gravure print quality, with the ease and lower costs of Flexo – we are in pole-position to enhance and advance the market!” concludes Fang.