According to TrendWatch - A mere 2% of printers cite "replacing jobs lost to Internet or PDF non-print publishing" as a business challenge, making it the least compelling challenge for print businesses. And at 3%, "competition from Internet information products" is only a scosh more compelling. More mid-sized service bureaus seem to be challenged by these issues, but then they're probably used to losing business to new technologies and have a keen awareness of this challenge. Why should you care? Well this is one of those deals where if you're not a printer or you're not selling to printers, you probably won't give a rat's behind. But if the print industry is somehow in your future, the shift in print from the press to the desktop is a big deal. The declining number of reprint jobs and shorter run lengths are a result of the electronic distribution of documents that used to be on-press. This means tight cash flow and credit for the print industry in 2001. Print isn't dead--it's just migrating downstream. And most printers are not yet seeing the real reasons for this shift.