Colleyville, Tex. – Madison Advisors—Madison Advisors’ senior analyst, Gina Ferrara, will discuss Madison Advisors’ insights on how to use the United States Postal Service’s (USPS) latest advancements and technologies to enhance the customer experience at XPLOR20. The virtual event is being held September 29, October 1, 6 and 8.

Ferrara, a regular speaker at XPLOR and member of Xplor USA’s Board of Directors, will present the session, “USPS Informed Platform: Increase Customer Engagement and Improve CX,” on Thursday, October 1 at 1:00 p.m. EST. She will cover how, despite declining mail volumes—especially with the current COVID-19 pandemic—direct mail marketing still provides a solid response rate. Topics to be covered in Ferrara’s session include how to use this interest in print to drive consumers to digital channels and how to effectively take advantage of the latest innovations offered by the USPS, such as Informed Delivery and Informed Visibility, to drive customer engagement and improve the overall customer experience.

For more information or to register for XPLOR20, click here.