SAN MATEO, CA -- Collabria, Inc., changing the way business creates, manufactures and delivers print and digital assets, today announced four key appointments to its executive team in the areas of marketing, business development and services, thereby strengthening Collabria's leadership role in the marketplace. "The appointment of these key executives solidifies the strong team we need to manage our growing business," stated Donald Armagnac, President and Chief Executive, Collabria. "Given the breadth and depth of their combined experience, the executive team is well-positioned to extend our core business while better serving our customer base." Alan Hu, Vice President of Professional Services... In his new role of Vice President of Professional Services, Alan Hu will work with both clients and Collabria's sales team to win and deliver new contracts. Hu co-founded Collabria in 1997 and served as the company's first President, Chief Executive Officer, and Chairman of the Board. In 2000, as Collabria moved beyond the start-up stage, Hu turned the leadership of the company over to Donald Armagnac. David L. Rothberg, Vice President of Strategic Alliances... David L. Rothberg, who joins Collabria as Vice President of Strategic Alliances, will be responsible for developing and managing Collabria's strategic consulting, services and technology alliances on a worldwide basis. Prior to joining Collabria, Rothberg managed global alliances for Enterprise Resource Planning (ERP) companies QAD, Inc. and Marcam Solutions, where he built and managed partnerships with leading service and technology providers such as Deloitte & Touche, PricewaterhouseCoopers, Microsoft, IBM and Hewlett-Packard. Timothy L. Methenitis, Vice President of Services... Timothy L. Methenitis joins Collabria as Vice President of Services, responsible for the company's Customer Services, Graphics Production and MIS. He brings extensive experience in managing services organizations from Hitachi internetworking, interWave Communications and Hughes Lan Systems. Michael Sanabria, Vice President of Marketing... Michael Sanabria, who joined Collabria in April 1999 to establish and build the company's marketing organization, has assumed the role of Vice President of Marketing. Sanabria successfully launched marketing programs and initiatives for Collabria and its PrintCommerce suite of application services.