-- EDgage Live to Feature Leading CMOs, Automation and Data Analysts, and Content Specialists --

Reston, Va. –  The Association for PRINT Technologies (APTech) will host its inaugural EDgage Live virtual conference on June 3. Designed to empower marketers in higher education, the free event will bring together leading CMOs, automation and data analysts, and content specialists to offer guidance, practical tips, and best practices.

More information about and registration for EDgage Live, scheduled to run from 11 a.m. to 3 p.m., is available at http://edgagemag.com/edgagelive/ 

“Higher-ed marketers are in a tough spot and we’re here to help,” says Thayer Long, president, APTech. “COVID-19 has sharpened peoples’ focus on many underlying trends, accelerating the challenges of communicating brand value at a time when many potential students and parents are questioning the cost and comparative value of a college education.”

EDgage Live’s robust lineup of keynotes, panel discussions, and tactical marketing advice will include the following scheduled online Zoom sessions:

What Lies Ahead for Higher Ed?
A discussion with Dr. Terry Flannery, policy fellow, Center for University Excellence at American University

The New Normal: Choosing your Pivot Plan & the Advantages of a Comeback.
Presented by Dr. Ashley Prisant, president, Square Peg Solution

The Evolving Language of Belief (why using the right words matters).
Presented by Jon Budington, CEO, More Vang.

Real World Insights from Three Higher Ed CMOs.
A panel discussion led by Mark Potter, featuring Nicholas Scibetta, CMO, Stony Brook University; Chris Noah, CMO, Indiana University of Pennsylvania; and Donna McLaren, CMO, Roberts Wesleyan College.

Using Data to Light Up Your Brand
Presented by John Ingram, principal consultant with Ingram Market Analytics

Getting Down to Tactics: Great Ideas on Multichannel Marketing and Automation
Featuring a discussion with Tom Moe, CEO, Daily Printing

The June 3 virtual conference is an extension of the EDgage content platform. Comprising a quarterly magazine, monthly digital content, and regional summits, it's designed to inspire new ideas, inform about the latest marketing services, and support higher education marketing efforts. EDgage Online includes additional content to support higher education marketers and enrollment specialists and is distributed through email and social networks while being archived on www.EDgageMag.com. 

EDgage is the latest offering from APTech, the leading not-for-profit organization supporting the print industry. The organization continues to expand its content platforms to inspire the development of new and valuable print products with an overall mission to educate, provide market research, and foster collaboration between those who create and those who make.