In response to the rising demand for screen and digital printing equipment, Messe Frankfurt’s new DS Printech China fair, to be held from 28 – 30 October 2020, will offer industry practitioners an invaluable opportunity to explore this market further. Furthermore, the fair will be relocated to a brand-new exhibition venue in Shenzhen, where a digital printing hub is located in nearby cities.

Since booth registration opened in early January, nearly 60 companies have confirmed their participation, including leading players Brother, Stahl’s, Flora, Zhongyi, Print Pretty, Aolite, Lancer Group, ATMA Champ and Techway Technology. Around 600 exhibitors are expected to present their latest products and technology across a 40,000 sqm space in Hall 17 at the brand-new Shenzhen World Exhibition & Convention Center.

DS Printech China, is a rebranding of the existing CSGIA fair, in existence for 30-plus years, and the concurrent Textile Digital Printing China. The fair will relocate from Guangzhou to Shenzhen.

Increased investment in machinery fuels industry growth

The digital printing and screen printing markets in China have seen robust growth in recent years. In 2019, the import value of screen printing equipment and other printing equipment increased by 42.4% to USD 86.71 million and 44.1% to USD 31.45 million respectively, revealing the rising demand for overseas products. Suppliers from around the world can take advantage of this potential and gain access to this growing market in the fair’s International Zone.

Meanwhile, in a 2019 online survey[1] in which 9,368 Chinese printers took part, 31% said that they had digital printing equipment in place at their factories, an 8% increase from the previous year. When it comes to production of accessories, clothing and industrial fabrics, over 60% of the companies surveyed in these sectors reported they had already installed digital printing equipment, while another 30% planned to do so in the near feature.

Favourable location provides invaluable opportunities

With the strategic relocation to Shenzhen this year, the fair will take advantage of the city’s status as a leading hub for technological innovation, supported by the economic growth of the Greater Bay Area. The Greater Bay Area is a central government scheme to develop an integrated economic hub by linking nine major cities of South China’s Guangdong Province, Hong Kong and Macau. With the scheme as well as the city’s focus on high-tech manufacturing and R&D, Shenzhen attracts both Chinese & overseas investment and talent.

Currently, over 10,000 printing and packaging companies form a digital printing hub in the Greater Bay Area cities of Shenzhen, Guangzhou, Foshan, Dongguan, Jiangmen and Huizhou, and contribute to one-sixth of the country’s production value. Leveraging the strengths and resources of each city, the fair is an ideal entry point for international brands to maximise their exposure in China.

Organised by Messe Frankfurt (HK) Ltd, China Screen Printing & Graphic Imaging Association (CSGIA) and Guangzhou Teyin Exhibition Service, DS Printech China will take place from 28 – 30 October 2020 in Hall 17 at the Shenzhen World Exhibition & Convention Center.