The USPS is always in the news, and last month's Annual Compliance Determination report was not particularly positive. “The majority of products failed to meet service performance targets for FY 2015” read the Postal Regulatory Commission press release. The PRC directed “the Postal Service to improve service performance and provide a comprehensive plan within 90 days.” The USPS just released its data for the last calendar quarter of 2015, and Every Door Direct Mail (EDDM) was almost 15 million pieces lower than the same quarter of the prior year. The price of EDDM was increased last May from 17.5 cents to 18.3 cents. In particular, volume for Q4-2015 was down -6.7% compared to Q4-2014, and revenues were down -2.4%. The per piece revenue may have gone up, but the price increases have decreased demand. Can the recent rollback of the exigent price increase (scheduled for April 10) get EDDM back on a path of growth? Once you get customers out of the habit of using it and don't fully address competitive alternatives, it is unlikely. If the price rollback occurs, it will be very interesting to see if volume increases in response.