In October and November 2020, WhatTheyThink’s Business Outlook Survey asked print business executives and owners about their 2020 business conditions, expected 2021 business conditions, business challenges, biggest perceived opportunities, and investment plans. We also asked about respondents’ opinions of virtual events, as well as their 2020 hiring plans. The results of this survey—and much much more—are included in WhatTheyThink’s Printing Outlook 2021 special report. Over the past few weeks, we have been providing some top-level findings from that report.

Some of the traditional challenges we regularly see in our surveys—increasing productivity, pricing, capabilities of sales personnel, finding qualified sales and production personnel—have been masked by COVID-related challenges, but are still major issues for print businesses, and will return to the fore once the pandemic is in the rear-vie mirror.

Get the Full Report

The complete Printing Outlook 2021 report includes all our survey data broken down by establishment size, as well as industry statistics from third-party sources, extensive macroeconomic commentary, industry trends to look for in 2021 and beyond, and our industry forecast to 2030. The report can be purchased in our eStore at