Articles by Barb Pellow and Lisa Cross
Displaying 1-3 of 3 articles
One-to-One: Meeting Consumer Expectations and Delivering Marketing Results
Published March 28, 2013
All customers are not alike; they have different demographic profiles, income levels, business requirements, and lifestyle choices. Marketers understand that they cannot ignore these differences, and they are creating customer communications that position their products and services to cater to individual preferences and characteristics. This article leverages recent research that highlights the importance of personalized messaging.
The Prime Group: Transforming Business
Published May 3, 2012
Originally founded as a traditional offset printer, Prime Group has evolved into a provider of value-added items such as personalized products and cross-media marketing services. This article provides an overview of how Prime Group transformed itself into one of the U.K.’s leading providers of customized and personalized specialty items.
Mobile… The Fundamentals Still Apply
Published December 8, 2011
In November 2011, InfoTrends published a multi-client study entitled Mobile Technology: Making Print Interactive. This research was conducted to determine the importance of combining technologies to activate, cultivate, and engage customers. While marketers and service providers often get enamored with technology the fundamentals of good marketing still apply today. This article discusses the basic elements of quality marketing campaigns and provides some real-world examples.
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