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Articles by Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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Hunkeler Innovationdays: Off to a Great Start

Published February 21, 2017

Senior Editor Cary Sherburne and Technology Editor David Zwang discuss highlights of Hunkeler Innovationdays, where a number of new products were announced. Attendance at the show is expected to be about 6,000 people over four days in beautiful Lucerne, Switzerland.

12th Hunkeler Innovationdays Kicks Off with New Product Announcements

Published February 20, 2017

For a quarter of a century, Hunkeler Innovationdays has been a preferred venue for new product announcements, and 2017 is no exception. Hear what Hunkeler President and Innovationdays Project Director Stefan Hunkeler has to say about what to expect at this year's event, which is expected to draw nearly 7,000 visitors.

Clemson University: Contributing to the Printing Industry Talent Pool

Published February 15, 2017

Dr. Erica Walker, Lecturer in the Graphic Communications Department at Clemson University, talks with Senior Editor Cary Sherburne about the university's program and its contribution to attracting new talent to the printing industry. She emphasizes the importance of stressing print as an important element of multi-channel communications.

A Game-Changer for eCommerce Packaging

Published February 14, 2017

In looking at some of the changing paradigms made possible through new packaging technologies, Senior Editor Cary Sherburne takes a look at one that is emblematic of those changes. Those large boxes with lots of filler that you get when ordering products online are about to get smaller, if CMC Machinery has anything to say about it.

Why Worry about Optical Brightening Agents and Their Impact on Color?

Published February 14, 2017

Son Do, Chief Technology Officer at Rods and Cones, a color management and workflow consulting firm, talks about the impact of optical brightening agents (OBAs) on color management and how to compensate for them. He explains how new standards for viewing conditions help ensure colors are in sync across a variety of lighting conditions. He also talks about the importance of having the right controlled lighting conditions and color measurement instruments.

Are you up to date on the latest M-Series and Viewing Standards?

Published February 14, 2017

Ray Cheydleur, X-Rite's Printing & Imaging Portfolio Manager and Chairman of CGATS, provides an update on the most recent changes in the M-Series and viewing standards, and how they interact in terms of accurately and consistently measuring color, especially when optical brighteners are involved.

Are Printers Investing in Professional Services?

Published February 13, 2017

Pat McGrew, Director of Production Workflow at InfoTrends, discusses recent InfoTrends research that reveals that printers are not so willing to pay for Professional Services, but rather, expect the vendor to support them with services as part of the purchase. The fact that vendors see services as a growth area reflects a disconnect that will be important to watch play out. She provides advice to both parties.

Why You Should Attend InPrint US in Orlando in April

Published February 9, 2017

Are you planning to attend InPrint, the industrial printing show in Orlando in April? Maybe you think industrial print doesn't apply to you. But take a look at this video with show co-founder Frazer Chesterman who explains what it means and why it is important for print and packaging service providers to pay attention. As he explains, we're not talking about additive manufacturing as much as we are talking about different ways inkjet deposition technologies are being used for industrial purposes, including home decor. We'll see you at the show. Don't be left behind!

Core Publishing Solutions: A Rich Heritage and a Dynamic Future Strategy

Published February 8, 2017

On a recent visit to Thomson Reuters Core Publishing Solutions in Minneapolis, Senior Editor Cary Sherburne was able to speak with Vice President Todd Roth about the organizations history, dating back to the late 1800s, and his strategies for the future. The company follows Lean Manufacturing principles to deliver outstanding service and quality to both internal and external customers.

What's the Best Way to Implement Statistical Process Control in Printing?

Published February 8, 2017

It's John The Math Guy Seymour's opinion that traditional statistical process control strategies don't really apply to the printing industry. View the video to find out why, and what his recommendations are.

17th EFI Connect Brings Together 1,500 Attendees for Learning, Networking, Inspiration

Published February 7, 2017

Artificial intelligence, connecting the dots that no one else sees, and print as the igniter … some key learnings from EFI Connect 2017. The WhatTheyThink team was there and captured some great video interviews. In this post, Senior Editor Cary Sherburne shares the highlights that caught her attention.

Dr Abhay Sharma Discusses the Benefits of Extended Color Gamut Printing

Published February 7, 2017

Dr. Abhay Sharma, Professor of Graphic Communications Management at Ryerson University, talks about the revolution Extended Color Gamut printing is bringing to color printing by using a fixed set of inks to achieve a wider color gamut, minimize the need for spot inks and custom manufacturing, and improve productivity. It's a revolution ... better color and less costly.

How Do You Develop Marketing Content that Resonates?

Published February 6, 2017

Content Strategist Margie Dana talks about how printers can present their technology content in a way that is understandable to customers. She recommends investigating all available channels and creating small bits of content to get started. Creating content in terms that resonate with the customer is critical.

Taking the Mystery Out of Expanded Gamut Printing

Published January 31, 2017

Idealliance's Tim Baechle visits with Senior Editor Cary Sherburne to take some of the confusion out of expanded gamut printing, also known as extended color gamut and fixed color palette printing. He also talks about Idealliance's X-CMYK initiative for expanded gamut with four-color printing and the process of using a fixed palette of CMYK/OGV inks.

Are you up to date on CxF, the ISO standard for color communication?

Published January 31, 2017

Cory Sawatzki, Director of Digital Print Technologies at CGS, shares his thoughts about the relatively new ISO standard, CxF for communication of color specifications and why it is important for printers and suppliers to the industry to be aware of and compliant with this standard. He also talks about how and when to use this standard.

Modern Litho Leverages Workflow Automation and MIS to Spur Growth

Published January 30, 2017

Jim Tomblinson, VP of Operations at Jefferson City MO based Modern Litho led his company's very successful efforts to modernize and streamline the company's workflow, significantly enhancing the customer experience. He talks about the value of a scalable workflow in an environment of growth through acquisitions and organically. His hands-on experience provides good insight for his industry peers.

EFI and Konica Minolta: A Solid Partnership

Published January 27, 2017

Konica Minolta Senior Vice President Kevin Kern speaks with Senior Editor Cary Sherburne about the company's partnership with EFI. He categorizes EFI as Konica Minolta's go-to partner in areas where they are bringing new things to their customers, emphasizing KM's focus on solutions selling and end-to-end workflow integration.

Workflow Integration Delivers Near Lights Out Cut Sheet Workflow at the World Bank

Published January 26, 2017

Jimmy Vainstein, Senior Project Manager at the World Bank, explains how the Bank is revamping it's cut sheet operation to achieve a near lights out workflow, integrating web to print and EFI Fiery Central with Pace MIS.

GAM Graphics & Marketing Opens New Markets with Superwide Format Printing

Published January 25, 2017

Nathaniel Grant, President of Graphics & Marketing, talks about the 40-year-old company's move into superwide format with the acquisition of a flatbed printer. The company has migrated from a primarily offset platform to 100% digital with much of its work being delivered within 24 hours. He also talks about new markets its hybrid printer has opened for the firm.

Frank Mallozzi Reports on EFI Connect 2017

Published January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

An Inside Look at Thomson Reuters Core Publishing Solutions

Published January 17, 2017

At Thomson Reuters Core Publishing Solutions, the focus on lean manufacturing is core to its business. WhatTheyThink recently visited the company’s Eagan MN facility to learn more about the operation. Read the full story.

Learn About Anti-Counterfeiting Measures in Packaging

Published January 17, 2017

Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.

What PDF 2.0 Will Mean for the Printing Industry

Published January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

Leveraging Standards and Specifications to Get to Great Color

Published January 16, 2017

Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.

The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions

Published January 11, 2017

Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.

Closing Out 2016 with Color Inspiration

Published January 6, 2017

2016 marked my first visit to the Color Conference. Over recent years, the conference has broadened its audience to include more content for designers and brand owners while still sticking to its color technology heritage. Read more to find out why this conference was a great way to end 2016.

Thomson Reuters Leverages Core Competencies to Drive Insourcing of Third Party Work

Published January 5, 2017

Tim Hughes, Director of Manufacturing Client Services for Thomson Reuters Core Publishing Solutions, explains how in-sourcing work has helped the company balance workload peaks and valleys. Insourcing now comprises about 20% of the company's revenues, with clients taking advantage of CPS's unique niche in black & white printing. Hear what Tim has to say about how insourcing work has benefited CPS business.

What to Expect from the Printing Industries of America in 2017 and Beyond

Published December 21, 2016

Michael Makin, CEO of the Printing Industries of America, shares the latest developments at the association and highlights where he plans to take the organization in the coming months. He highlights educational and certification opportunities offered by the association, as well as its role as the national voice for the industry on Capitol Hill.

Printing Industry 2016: A drupa Year to Remember

Published December 21, 2016

2016 was a very busy year in the printing industry, but the highlight of the year was drupa … it marked what appears to be a turning point in the industry energy level. Senior Editor Cary Sherburne revisits drupa and other key events that occurred during 2016.

Inside Shutterfly's Highly Automated Production Platform

Published December 20, 2016

Visiting Shutterfly was an amazing experience. The company produces hundreds of thousands of orders per day during peak periods across its three U.S. production sites in a highly architected and efficient manufacturing process. Read the article to find out more.

The Secret to Success at Shutterfly

Published December 20, 2016

Dwayne Black, COO of Shutterfly, talks about the key to success at the company. They are both innovators and fast followers. They know how to scale. They are focused on a single business. Hear what he has to say about the secret of their success.

Research results: The value of in-house creative services in a printing company

Published December 19, 2016

Dr. Erica Walker, Lecturer in the Graphic Communications Department at Clemson University, shares results of her research about printing companies offering creative services. She provides guidance for companies thinking about adding or increasing in-house creative services.

Xeikon's Fusion Technology Incorporates Digital Embellishment and Finishing

Published December 14, 2016

Filip Weymans, newly promoted to the position of VP of Marketing for Xeikon, joins Senior Editor Cary Sherburne to discuss the vision for Xeikon's future, and how the company is enabling new revenue streams and enabling increased productivity for its customers. He discusses Xeikon's Fusion Technology that incorporates digital embellishment and finishing into a one-step inline process for digital printing and finishing.

Why a Spectrophotometer is Critical to Good Color Management

Published December 14, 2016

Color Expert Dave Hunter from the Pilot Marketing Group explains how having the right tools, including controlled lighting and spectrophotometers, changes the face of color measurement. He reinforces that depending on ink density alone using a densitometer is not a good approach to color. His advice: Do it right the first time; don't risk rework that results in financial losses you can never make up.

3 Ways CHILI publisher can help grow commercial printing businesses

Published December 13, 2016

CHILI Publish CEO Kevin Goeminne talks about why offering online editing and publishing services can help printing companies generate new business and improve profitability. He identifies three ways commercial printers can leverage this software infrastructure to grow the business and increase customer loyalty.

Getting to Color As You Imagined It According to the Experts

Published December 13, 2016

Ray Cheydleur, X-Rite's Printing & Imaging Portfolio Manager and CGATS Chairman, talks about the importance of using embedded spectral values for color in all aspects of the workflow, from design through production. He also talks about how to ensure that specified colors are actually achievable on the target substrates and printing technologies.

Cimpress Acquires National Pen: The Inside Scoop

Published December 12, 2016

Today, Cimpress, the parent company of Vistaprint and multiple other Internet printing brands, announced it is acquiring National Pen, a leader in custom writing instruments. Senior Editor Cary Sherburne spoke with Cimpress CEO Robert Keane to get the inside scoop.

Blending Cloud Services with Color Management for Increased Efficiency

Published December 12, 2016

At the recent PIA Color Conference, Senior Editor Cary Sherburne spoke with Steve Upton, President of Chromix, about the blending of cloud services and color management. Color monitoring in the cloud allows access from multiple devices and facilities for more consistent color communication. He describes how Shutterfly is using the Chromix solution in photobook printing.

Greenery: The Pantone Color of the Year

Published December 9, 2016

Pantone announced the 2017 Color of the Year and it is Greenery, described as a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.

Shutterfly post-drupa Update

Published December 6, 2016

Senior Editor Cary Sherburne talks with Shutterfly COO Dwayne Black as a follow-up to the company's announcement at drupa 2016 that they would be installing 25 HP Indigo 12000's before the beginning of peak season. They are all up and running! He also talks about how production inkjet might fit into the business.

1,000th HP PrintOS Customer Speaks Out

Published December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.

Silicon Publishing Launches Redesign of Silicon Designer

Published December 6, 2016

In this interview, Cary Sherburne, Senior Editor, talks with Max Dunn of Silicon Publishing about the company's clean sheet redesign of Silicon Designer leveraging the talents of former Adobe InDesign developers. This Web2Print/online editing solution is used by some of the world's largest companies.

Coming Soon: Hunkeler Innovationdays

Published December 6, 2016

Have you ever attended Hunkeler Innovationdays? If not, you are missing one of the most innovative and focused events in our industry. Scheduled for 20-23 February 2017 in beautiful Lucerne, Switzerland, this event is expected to attract more than the 6,000 attendees that graced the 2015 event, with more than 80 exhibitors and 40 dedicated multivendor production lines. Read more.

PIA's Julie Shaffer on Color Conference 2016

Published December 5, 2016

Julie Shaffer, Vice President of Education and Marketing Strategies for the Printing Industries of America, explains the evolution of the Color Conference and its value to brand owners, printers and premedia professionals. She also discusses broader PIA educational initiatives and certification programs, including a customer service certification that will be available soon.

ASU's Print & Imaging Lab Leads the Way in Workflow Integration

Published December 1, 2016

Chris Halkovic, Web-to-Print Manager at Arizona State University's Print and Imaging Lab, talks about how the shop/learning environment is integrating Web2Print and MIS for a coherent and automated workflow for printed materials and 3D objects.

Universal Wilde Has Transformed Its Business with Production Inkjet

Published November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.

Diversification at SunDance Offers an Exceptional Customer Experience

Published November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.

Monitoring Performance Across the Shop

Published November 28, 2016

Dave Erwin, SVP at Racami, talks about the company's role in providing technology solutions for commercial printers to provide them with a visibility dashboard to monitor performance across the shop.

Big Opportunities with Digital Embellishment

Published November 21, 2016

Scodix CEO Roy Porat talks about digital embellishment trends and the opportunities this opens for commercial printers to differentiate themselves in the market and rise above commodity services. Between January and September 2016, the company has installed nearly 60 machines including foiling, 80% of which are in commercial printing firms who have never sold foiling.

Production Inkjet Helps PCI Group Take Transactional Printing to the Next Level

Published November 17, 2016

Chris Kropac, President of PCI Group, a transactional printing business located in Charlotte NC, talks about how his company got into production inkjet and why. The company sells quality and compliance, Production inkjet has enabled them to continue to raise the bar while keeping costs in line.

New Study on Best Practices in Customer Communications Management for Insurance

Published November 16, 2016

IDC's Terry Frazier, Research Director for Document Solutions, recently completed a study of the insurance industry in the U.S. and Western Europe. He shares the top-line results and trends uncovered by the year-long study with 403 insurance company executives responding.

Workflow Automation: Stories from the Trenches

Published November 15, 2016

Senior Editor Cary Sherburne recently had the opportunity to have in-depth discussions with three leading companies about their success with workflow automation and what it has meant for their businesses.

The Value of Digital Book Printing at Webcom

Published November 15, 2016

Michael Corbett, Director of Operations for Webcom, chats with Senior Editor Cary Sherburne about the changing needs of publishers, and how the company has added digital printing to its platform to address those needs. The company has also added software infrastructure to aid publishers in reducing inventories and supply chain costs. He also addresses the production of personalized copies of Unsquaring the Wheel at Graph Expo.

DataPrint Initiatives Sees Stunning Growth in Wide Format Printing

Published November 14, 2016

Dan Foster, President of DataPrint Initiatives, explains why he decided to get into wide format printing. He added the capability to serve the needs of one customer and was pleasantly surprised at how fast the business grow with that customer and others, going from 0 to 25% of revenues in a year. He offers advice for other commercial printers who may be considering the addition of wide format.

CCG Marketing Solutions' 20-year Partnership with Xerox Aids Company's Digital Journey

Published November 9, 2016

Mark Baran, VP of Purchasing and Print Operations at CCG Marketing Solutions, talks about the company's journey into digital printing and reasons for moving to the Xerox iGen5, including the 5th color and clear ink capabilities to expand the available color gamut and add spot varnish capabilities.

Addressing Customer Needs with Digital Package Printing at Caraustar

Published November 8, 2016

Caraustar, a packaging solutions provider with plants throughout the U.S., has added an HP Indigo 30000 digital press to augment its offset and flexo production of folding cartons and set-up boxes. Director of Business Development John Ramsier explains why ... speed, high quality, innovation.

Arizona State University Print & Imaging Lab: Serving the University and Providing Opportunities to Students

Published November 7, 2016

Arizona State University's Print & Imaging Lab hires students in the graphic arts program to provide them with hands-on experience while also providing needed services to the University. Kyle Pendley, Production Manager, shares outstanding examples of some of the work the shop has produced

Houston Independent School District Adds Sheetfed Production Inkjet

Published November 3, 2016

Chuck Werninger is Senior Manager at Houston Independent School District, a community of about 250,000 teachers, staff and students. Its print shop recently added the Canon VarioPrint i300 sheetfed inkjet press to open up full-color teaching. The press, which replaced several toner devices, was justified at a million impressions a month, and is already at 3 million three months after install.

HP Expects HDNA and Priming to Open New Markets for Production Inkjet

Published November 2, 2016

David Murphy, Director of Marketing for HP Pagewide Presses, provides an update on HP's High Definition Nozzle Architecture (HDNA) and its field roll-out. Combined with HP's priming solution, it opens the door to a wide range of new applications.

Color Your Work Exceptional

Published November 1, 2016

Are you planning to attend the Color Conference in December in Phoenix? If you have anything to do with color in your daily work, you should consider it. There have been many advances in color management as well as launching of new standards. This is the best place to get the scoop on all of it and rub elbows with the experts – consultants, printers, suppliers and brand owners who are passionate about color.

Digital Printing: A Game-Changer in Packaging at Texas-Based Abox

Published November 1, 2016

Pylar Pinkston, Director of Sales & Marketing at Texas-Born and Texas-Proud Abox, talks about digital printing as a game-changer for her company, which now has a digital division in addition to offset and flexo. "We realized that digital was the way ..." The company selected the HP Indigo 30000.

Konica Minolta's Gavin Jordan Smith Shares Company's Strategy in Commercial and Industrial Print

Published October 31, 2016

Konica Minolta's Gavin Jordan Smith, VP of Product Solutions, joins Senior Editor Cary Sherburne to discuss the company's new Accurio production print graphic communications line of hardware software and services, and its partnerships, especially with MGI. He also talks about the company's move into the industrial printing space and its aim of helping its customers grow.

Production inkjet brings scalability, improved uptime to DMS Ink

Published October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.

Fenske Media Adds Real-Time One-to-One Video to the Customer Experience

Published October 26, 2016

We’ve been talking about cross-media, multi-channel, omni-channel – whatever you want to call it – for a long time. But now technology has arrived to add a brand-new element to these consumer experiences that is accessible to printing firms of all types. Read this article to find out how Fenske Media has harnessed real-time interactive video to achieve up to 284% increase in engagement and an 80% improvement in click-through rates, while still growing print volumes.

GMC: Working to bridge the print/digital gap

Published October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.

To Inkjet Or Not? The thINK Conference helps in the decision process

Published October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.

Beyond the Box at Konica Minolta

Published October 20, 2016

Gavin Jordan Smith, VP of Solutions at Konica Minolta, talks about Konica Minolta's Accurio Pro Suite workflow solution that allows a print service provider to manage connectivity to CTP solutions as well as Konica Minolta and competitor digital presses as well as other value-added software the company has developed.

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.

Prinova's Nick Romano on Production Inkjet and Customer Communications Management

Published October 19, 2016

In its 20th year of serving the customer communications management (CCM) sector, Prinova, located in Toronto, is a founding partner of thINK. The company's Founder & CEO Nick Romano was at the event to share information about MessagePoint, its CCM solution. MessagePoint places control over dynamic personalized content in the hands of business stakeholders and is a companion solution to production inkjet.

thINK "Beyond the Box" in Production Inkjet

Published October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.

The Past, Present, and Future of thINK and Inkjet Technologies

Published October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.

Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use

Published October 14, 2016

Phil Riebel, President of Two Sides North America, shares the results of a global survey designed to understand how consumers value paper. 88% of respondents in the U.S. felt it was acceptable to use trees from well managed forests to make lumber for construction or pulp for paper for printing, reflecting that their primary concern is that the industry does things responsibly. Watch the video for more details, including changes in messaging about paper from Starbucks.

The Power of Print to Change the World

Published October 14, 2016

Print began to flex its muscles and show its power not long after Gutenberg invented movable type. Print was a causative factor in the rapid spread of Martin Luther’s teachings in the first half of the 1500’s. Andrew Pettegree has done an excellent job of presenting a blend of European history of the period, the story of Martin Luther and how print influenced it all in Brand Luther. Highly recommended reading!

Canon thINK: The importance of community in promoting industry growth

Published October 13, 2016

Canon executive Francis McMahon shares his thoughts about the evolution of thINK, the Canon production inkjet users' group whose annual conference just concluded. He speaks about the importance of community and selflessness in supporting the growth of the industry. A demonstration of this is the fact that 60 customers presented at this conference, openly sharing experiences and advice.

Marco Boer of I.T. Strategies Weighs In On the Value of the thINK Conference

Published October 12, 2016

Marco Boer of I.T. Strategies and Senior Editor Cary Sherburne discuss the second year of the thINK Conference, the Canon production inkjet users, as well as the overall value of users groups to the industry. Boer emphasizes how these groups provide the opportunity for users to share ideas and experiences with each other, which helps their businesses, increases their confidence in making new technology investments, and spurs industry growth.

Graph Expo 2016 Highlights

Published October 10, 2016

Despite its move to Orlando after 20 years in Chicago, Graph Expo 2016 exceeded expectations according to most exhibitors and attendees. In this article, Senior Editor Cary Sherburne shares the highlights that caught her attention at the show.

Quad/Graphics CEO Joel Quadracci on the Company's Digital Printing Strategy

Published October 10, 2016

Quad/Graphics CEO Joel Quadracci speaks with Senior Editor Cary Sherburne about the company's book printing strategy. He reports that digital printing is important for book printing, as well as other parts of the business and shares his thoughts about how it and other technologies help the company bring innovative solutions to its customers across multiple industries.

Delivering Efficiency Improvements with End-to-End Workflow

Published October 5, 2016

Ivor Jacobs, Director of UK-based Print Evolved, a print software company providing Web2Print and MIS solutions, discusses the need for an integrated end-to-end workflow for trade printers to be able to achieve maximum efficiency, claiming a minimum of 20 to 30% improvement in efficiency.

Bridgeport National Bindery Partners with HP in Business Transformation

Published October 5, 2016

Michele Brennan, Vice President of Business Development and MarComm at Bridgeport National Bindery, talks with WhatTheyThink President Eric Vessels about the company's transformation from a library bindery to a printing company that also does binding, including the support from HP that has made it possible. Adding an HP PageWide T230 inkjet press offers new options for the company's customers. The company has added a second press and is considering a third.

3D Made Easy at Graph Expo 2016

Published October 4, 2016

John Carrington, CEO of ZVerse, shares his thoughts on his first experience exhibiting at Graph Expo and talks about how his company can help printing firms add 3D printing solutions as a new revenue-generating offering with little investment. ZVerse exhibited in the Konica Minolta booth at the show.

Digital Embellishment Can Deliver Up to 80% Profit Margin

Published October 3, 2016

Dino Pagliarello, VP of Product Management at Konica Minolta, speaks about the Konica Minolta/MGI partnership and the value add digital embellishment brings for commercial printers. He shares tips on how printers can sell that value to customers for better profit margins.

Quad/Graphics CEO Joel Quadracci on the Future of the Printing Industry

Published October 2, 2016

Listen to what Quad/Graphics CEO Joel Quadracci has to say about the future of the industry and what printing companies should be doing to be successful moving forward. "If you don't think differently than you did yesterday, you won't be where you need to be" in the transformation that is required to remain competitive.Quad/Graphics CEO Joel Quadracci on the future of the printing industry.

Thayer Long on Graph Expo 2016

Published September 28, 2016

NPES and GASC President Thayer Long talks about his first Graph Expo, and the first Graph Expo in Orlando. Thayer Long says GASC expects a strong showing with over 13,000 people attending the show over its four days.

Trends at Graph Expo

Published September 28, 2016

WhatTheyThink's Senior Editor Cary Sherburne and Technical Editor David Zwang talk about about trends at Graph Expo: the mindset of show attendees has changed from wondering the show floor to visit to companies and products they have already researched. Attendees are seeking solutions to specific problems instead of making general inquires about products. Zwang also thinks the industry is getting its sea legs back.

Guy Gecht on Graph Expo 2016

Published September 27, 2016

All eyes are on Graph Expo this week in Orlando. EFI CEO Guy Gecht says that participating vendors have created value for attendees and early results have been promising for EFI.

Access Direct Continues its Transformation by Adding Sheetfed Inkjet

Published September 27, 2016

Lori Messina, Owner and EVP at Access Direct, talks about the company's strategy of replacing toner and offset with production inkjet, most recently adding a Canon VarioPrint i300 sheetfed inkjet press to round out its production platform. First half color printing volumes have already exceeded that of the entire year of 2015.

Joel Quadracci on Transformation at Quad/Graphics

Published September 26, 2016

Cary Sherburne talks to Joel Quadracci CEO of Quad/Graphics about the transformation that has occurred at Quad in its 45 years in business. Recently the company has rolled out a multi-channel platform that is brings cutting edge marketing technology to its customers.

A Culture of Innovation at Zazzle

Published September 20, 2016

At Zazzle, everything can be personalized. Chief Fulfillment Officer Charles Ohiaeri talks about the variety of products the company produces in its Paper Division using HP Indigo, Latex and DesignJet printers, including custom postage stamps that are validated by the USPS. "We will continue being curious on our own, understanding what customers want, and giving them the best possible experience."

Hunkeler Innovationdays Coming Soon

Published September 18, 2016

Hunkeler President Stefan Hunkeler shares what to expect at Hunkeler Innovationdays scheduled for 20-23 February 2017 in Lucerne, Switzerland. This unique event is not to be missed for anyone looking for an integrated software, printing and finishing solution, since it features multi-vendor production lines per application.

Xaar targets commercial print, packaging and textiles

Published September 14, 2016

Senior Editor Cary Sherburne talks with Xaar CEO Dr. Doug Edwards about the company's move into new markets, including commercial print & packaging and textiles with new heads that can jet aqueous inks.

Canon: Serving the CAD and Graphic Arts Markets in Wide Format

Published September 14, 2016

Sal Sheikh, Senior Director at Canon USA and Vice President of Marketing at Canon Solutions America, discusses with Senior Editor Cary Sherburne how Canon is addressing the CAD and graphic arts markets with its wide format offerings. He points out that CAD color printing is experiencing a radical shift to color printing, and discusses new developments in graphic arts.

Thomson Reuters Sees Opportunity in Monochome Book Printing

Published September 13, 2016

Thomson Reuters Core Publishing Service focuses on short and long runs of monochrome legal and other publications on lightweight papers. Adding a HP PageWide Web Press T360 with an inline Magnum Flexbook has significantly improved efficiencies for mid-sized to short runs. Learn more in this article sponsored by HP.

Cimpress CEO Robert Keane Explains the Company's Mass Customization Platform

Published September 13, 2016

Cimpress CEO Robert Keane discusses his philosophy of mass customization and the platform he is building to support it. The goal is to achieve the cost economics of high volume products in low individual quantities and ow that concept is expanding beyond Vistaprint to graphic arts professionals.

World Bank Brings Poverty Reduction Efforts Alive with Interactive Print

Published September 12, 2016

Jimmy Vainstein, Senior Project Manager at The World Bank, chats with Senior Editor Cary Sherburne about how his printing operation supports the World Bank's mission to reduce poverty around the world, including using augmented reality, virtual reality and other advanced techniques for making print interactive.

Wim Maes Shares Flint Group Digital Strategy

Published September 7, 2016

Wim Maes, President of Flint Group Digital, assumed this role following the acquisition of Xeikon by the Flint Group. In this conversation with Senior Editor Cary Sherburne, he explains the company's strategy to be a full solutions provider allowing customers to acquire as much as possible from a single supplier, taking complexity out of the process for customers.

Embellishing the Future at C.J. Graphics

Published September 6, 2016

Thought Leader Jay Mandarino, President & CEO of C.J. Graphics in Canada, talks with Senior Editor Cary Sherburne about the latest technology investments he has made to differentiate his company and enable new applications. He also talks about how he he has built a culture of innovation at the company.

Village Print and Media Offers 24x7 Printing Services in The City That Never Sleeps

Published September 6, 2016

Ariel Markowitz, Director of Creative Services at Village Print and Media in New York, talks about the company's position as a 24x7 full service provider in The City That Never Sleeps. The company prides itself on offering excellent quality, a high level of customer service and competitive pricing with its design services, HP Indigo printing and full bindery.