Printing Industry Commentary & Analysis

Articles by John Giles

John Giles is a consultant for the printing industry who works with Tom Crouser and CPrint International to help printers prosper. Contact John at (954) 224-1942, [email protected], or [email protected].

Displaying 1-6 of 6 articles

Train Your Customers: An Educated Customer Is Your Best Customer

Published November 8, 2021

As the pandemic changes the print-buying environment, it becomes more important for customers to understand the new technology and business practices that make buying printing easier. Contributor John Giles explains how to train your customers and establish realistic expectations.

Paper Prices Climb: How to Warn Your Customers Early

Published August 17, 2021

Printing costs are going up, and we need to start letting customers know prices will too. Customers need advance warning—no one likes surprises. Contributor John Giles advises you to be proactive and tell your customers, particularly your top customers, about the pending increases.

Six Habits of Productive Printers: Are You Ready to Re-Emerge from the Pandemic?

Published July 19, 2021

During the pandemic, profitable printers had a shared characteristic: they were proactive in selling and didn’t wait for customers to come to them. Contributor John Giles looks at six habits that allowed printers to be profitable during the pandemic.

The Rise of Video Conferencing: Get Ready…Zoom Is Here to Stay

Published May 24, 2021

Video conferencing is becoming the business communication of choice because it engages the participants. Face-to-face conversations build trust, particularly since all parties can see the non-verbal cues. Contributor John Giles outlines the advantages and requirements for effective video conferencing.

Take Action Now to Survive the Future

Published October 12, 2020

The COVID-19 pandemic is forcing the world to change quickly, and printers don’t have the luxury of waiting to see what’s going to happen. They must start getting business as quickly as possible and make up for the weeks of sale losses. To survive, it will take fast action on the part of print owners to adjust to the new post-virus economy. Luckily, most practices are already available to deal with the new dynamics. John Giles explains how many printers are reviewing their business practices as they deal with what they have learned from the lockdown.

Training Pays Off: How to Maximize Prepress Training

Published July 23, 2020

How well-versed is your prepress staff in using common applications like Adobe InDesign or Photoshop or Enfocus Pitstop? If their knowledge is limited and what should be simple tasks take hours, you’re wasting time (and money). Well-trained prepress employees can give you a competitive edge and increase your profit margins. John Giles offers some easy tips for boosting your staff’s prepress software skills.