Printing Industry Commentary & Analysis

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Junichiro Yamashita

Junichiro Yamashita is the Founder of Brighter Later, providing marketing consulting services to print service providers and vendors. Prior to this, he was Senior Analyst for InfoTrends covering the digital printing industry. He has also developed his marketing expertise in companies such as a dot com company (Excite Japan), a mobile communication technology company (Ericsson Japan), an international management consulting firm (Gemini Consulting). He is a respected industry professional and publishes his observations and views on his blog: http://brighterlaterblog.blogspot.jp/

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How MarTech Impacts Commercial Printing Business

Published April 14, 2015

Industry Analyst Junichiro Yamashita recently attended the MarTech Conference in San Francisco to learn about the latest trends in Marketing Technology (MarTech). He shares his thoughts with our readers about the opportunities and challenges MarTech provides for Commercial Printers.

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.