Articles by Jean Engelke
Jean Engelke is the WorldWide Product Manager for Flexcel NX, Kodak
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Latest Trends in Packaging Create New Opportunities
Published March 17, 2014
Brand owners rely on packaging to not only carry their products to market, but to represent the quality and desirability of those products on store shelves. The package is typically the first interaction a consumer has with a product or brand, and from then on serves as a visual reminder of the experience.
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