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The Sales Process Review Crawl

No one likes reviews, but they can be a necessary evil. In this article, Pat McGrew explains how acquiring comprehensive data about jobs sold—and keeping that job database updated—can make the review process quick and painless.

Tuesday, February 25, 2020

Does anyone like reviews? Whether you are the reviewer or the reviewee, no matter the topic, no matter what your rank or job in the company, reviews are essential, but they often drag angst with them. Is everyone being evaluated in the same way? Does everyone understand how they will be evaluated? Is everyone on board with the company goals and production goals? These are all essential questions as you start to establish a protocol for keeping track of sales-in-progress as well as the defining the metrics for sales team.

Because printing businesses come in all sizes and shapes, there is no single solution to a regular, orchestrated sales review, but there are some basics.

The business needs to know what to expect in order to be able to plan for inventory, consumables, personnel, and machine use. Let’s start there.


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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