Like many industries, the textile printing market has been changing to adopt new innovative technologies aimed at addressing a new generation of consumers, brands, as well as the supply chain. This massive industry, with over a trillion and a half dollars in annual business value in the apparel and accessories sector, is undergoing a transformation.

Brands must adjust to appeal to a new generation of consumers who shop in both brick-and-mortar stores as well as through online retailers. With the digital age now an economic certainty, brands as well as textile mills must adapt. Many of these changes have evolved in the past decade as early high-speed production digital textile solutions emerged[1]. The changes are impactful in several key areas.

One of the largest areas in textile printing that has improved dramatically is the ability to produce just-in-time any length of fabrics or garments. With no cylinder or screen makeready, and with the advent of sophisticated workflow automation tools, textile mills can now produce any design rapidly—meeting the needs of designers and brands trying to meet the quick changeover in the fashion industry. Additionally, innovations in color matching and design are revving up the creative process, shrinking creation time from months down to weeks—or even just mere days.