The talk of the last set of trade shows has been the accessibility of equipment and post-processes to create enhanced print. From labels to packaging, documents to direct mail, even sign and graphics, there is an enhancement proposition for every business. As delightful as the enhancement options are, they don’t sell themselves. To get into the high-value business of selling enhanced print products no matter the segment requires a dedicated plan. Without one, the investment in enhancement technologies can lose its potential ROI.

The first step in your plan should be to identify all of your enhancement capabilities. That may seem like a simple step, but think outside the box! Start with the basics:

Take the time to look at the full set of capabilities of every piece of equipment you own, but don’t stop there. Think about who you might partner with to add unique post-processing and finishing that can command higher margins.