Print businesses have been expanding into signage by leaps and bounds—but print signage is only the tip of the iceberg. “Signs” comprise a lot of different manufacturing products and materials.
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Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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