Are we entering an era of subscription…or are we already there?

We are a new shopping generation born of digital nomads and, as such, a generation that is well-accustomed to the e-commerce space. With incredible confidence, today’s “New Gen” happily shop online for almost (or maybe actually) everything. And there is no sign of a slowdown; in fact, quite the opposite, as according to Forrester, online sales are predicted to grow to $765 billion in the next three years. That’s a staggering growth rate of 58% year-over-year, and it’s predicted that 36% of all fashion purchases will be placed online.

It seems you can rent almost anything these days, so it’s hardly surprising that subscription-based business models are on the increase, catering to a new (or newish) market that has exponential growth predicted.