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What kinds of signage and display graphics are in fashion? You don’t need elaborate market research surveys to find out—sometimes all you need to do is get out of the office and have a look around. Just doing a little recon can often generate ideas for new product areas to expand into.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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