Getting to Critical Mass in Augmented Reality

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Getting to Critical Mass in Augmented Reality

Welsh artist Alexander Ward designs stunning augmented content—like a recent interactive book cover—with Spark AR Studio.

By Richard Romano & Cary Sherburne Published: August 12, 2019

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.