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Enabling Sales with the Right Story: How To Demonstrate Your Company’s Capabilities

In part 6 of Pat McGrew's ongoing series on selling in today’s print environment, she identifies some specific print samples to use to demonstrate your company’s capabilities.

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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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