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Enabling Sales with the Right Story: Are Using the Right Print Samples?

In part 4 of Pat McGrew's series on selling in today’s print environment, she talks about how to make sure the print samples your sales team uses reflect the products you specifically want to sell.

Tuesday, June 18, 2019

(See Part 1, Part 2, and Part 3 of this series.)

If you are following the plan laid out in this series, you have taken some time to review the print you currently sell, identifying the categories of print. You have identified how you estimate and quote the jobs; what it costs for you to produce those jobs based on shop floor data rolled up to build the true allocations of inventory, labor, and consumables; and what you sell the work for, taking into account any discounts to determine the actual selling price.

What do the numbers tell you? Are the best-selling products the ones you make the most money on and are they the products you want to sell? Do you have products that are loss leaders, but tend to bring in supporting work? Are there products that you sell that are not part of your direction for growth?


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About Pat McGrew

Pat is a well-known evangelist for inkjet productivity. At McGrew Group, she uses her decades technical and marketing experience to lead the industry toward optimized business processes and production workflows. She has helped companies to define their five-year plans, audited workflow processes, and developed sales team interventions and education programs. Pat is the Co-Author of 8 industry books, editor of A Guide to the Electronic Document Body of Knowledge, and a regular contributor to Inkjet Insight and WhatTheyThink.com.

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