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Graphic Alliance, celebrating its 20th anniversary this year, started as a commercial print shop but quickly adopted wide-format printing and has carved out a substantial niche in restaurant graphics and signage. The company has also expanded into vehicle wrapping and is currently developing residential interior décor services. Richard Romano spoke with founder and CEO Eric Grossman.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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