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Are Europeans Slower than Americans?

English has become a global language and the de facto language of business, and American culture and American companies have permeated throughout much of Europe. Our European correspondent Morten Reitoft of INKISH.TV looks at the transatlantic difference in language and culture.

Tuesday, September 11, 2018

This headline is of course mainly meant as an “eye-catcher,” but sometimes this is how I think of myself—or, to be more precise, how I think Americans think of me. I know that this isn’t really the case, so let me explain why I’ve used it as a headline.

Sometimes I’m jealous of people who speak English natively. You think in what is a global language, and can express yourself in your native language. The rest of us have to translate both what we say and, even more importantly, what we try to answer when we’re asked a question. This article, for example, is proofread by Richard Romano to correct my English and see that it’s as close to what I intended as possible. Most Europeans understand English very well, but since it’s not our native language, when we’re asked something or otherwise spoken to, we have to process every word and every expression before we’re actually able to respond. Then the response also has to be translated and processed. This can make non-native-English speakers seem slower, less smart, or not as articulate as people who have mastered English.

In my opinion, Americans in general understand and accept that we don’t speak English as well as they do, so this is not a criticism but a fact. Even though I travel a lot, and talk and write English every day, I must accept that this is more difficult than you can probably imagine. For people who don’t speak English frequently, it must be an even worse situation. Most of the schools in the EU offer English as a second language from first or second grade. We are also extremely (some will say excessively) influenced by American culture and lifestyle. McDonald’s and Disney have put American culture in front of kids all over Europe with free toys included in every Happy Meal. Disney has brilliantly exposed Disney adventures to thousands of kids and families. Major companies like Google, Apple, Microsoft, eBay, and Amazon have delivered products and services to Europeans to such a degree that some people don’t even see these companies as American but as truly global conglomerates. Music from The Bee Gees to Michael Jackson has been on the top 10 playlist just like in the U.S. and Hollywood films are also blockbusters in the EU, so American culture is far bigger part of many Europeans’ lives than European culture is in the U.S.


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About Morten B. Reitoft

Based in in Denmark, Morten Reitoft is the founder, CEO, and Editor of INKISH.TV. INKISH.TV was founded in 2015 to support knowledge-sharing within the printing industry. Morten has been active in the printing industry for the past 20 years, works with clients across the globe supporting both sales and production operations, and speaks at industry events as part of his mission to foster knowledge-sharing and networking. He can be reached at [email protected]

Recent Articles from Morten B. Reitoft

A Legal Alien in New York

Our European correspondent reports from the US, and reminds us that small cultural differences can affect how we communicate with each other. Read More

We Are the World

With the Christmas season upon us, our European correspondent, Morten Reitoft of INKISH.TV, looks back at all the friends he has made in the printing industry around the world, and entreats us to think of all the things that unite rather than divide us. Read More

Commercialism

Europeans in general like Americans, American culture, and American entrepreneurship. However, one of the things Europeans often find difficult to understand is the extent to which money seems to influence almost every aspect of American business. Our European correspondent Morten Reitoft of INKISH.TV explains. Read More

A Greek Sojourn

Our European correspondent Morten Reitoft recently visited Athens, Greece, to shoot a video of a Greek packaging company. It was his first time in that country, and he took the opportunity to talk to some of the people and companies that lived through the country’s recent economic crisis. Read More

A Look Inside Onlineprinters.com

A Look Inside Onlineprinters.com

WhatTheyThink, in cooperation with INKISH.TV, was recently invited to visit Onlineprinters in Neustadt an der Aisch in Germany. Onlineprinters is one of the three biggest online printers in Europe with annual revenues exceeding US$233 million. Just a few weeks ago, the company announced that it had added its one-millionth customer. Read More