Premium Commentary & Analysis
E-commerce activities continue to ramp up in the printing industry. Thanks to the proliferation of digital printing technologies, the number of products within consumers’ reach is simply remarkable. This article explores how print service providers can take advantage of online print growth.
Our mission is to provide cogent commentary and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing industry. Support our mission and read articles like this with a Premium Membership.
TO READ THE FULL ARTICLE
About Keypoint Intelligence
For 60 years, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Eddy Hagen on Aug 02, 2018
An important question for printers that start with an online offering is how to get (enough) customers and what the cost of that will be.
The latest financial results from Cimpress, published yesterday, provides an interesting insight: Vistaprint invests 22% of its revenue in advertising...