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Succeeding in Spite of Print Software’s Weaknesses

A culture of finding ways to optimize software in your business is something you can control. The successful printers will be the ones who are getting the most of their print software tools—mostly by being open to evolving their own workflows to fit the how the software works best.

Wednesday, July 18, 2018

You purchased print software for your business; web-to-print, pre-press automation, Print MIS or maybe a CRM application and after the sale you discover it doesn’t work as you thought it would. There is this critical time in the life of a software solution where the culture of your organization is either going to look for ways to succeed in spite of the issues or look for reasons why it won’t work.

Based on zero statistical studies and relying on just my own experience; more than half of all print software failures are due to the fact that the print business’ culture is setup to find reasons why software won’t work vs. finding ways to succeed in spite of software’s inherent weaknesses. This has nothing to do with the vendor. This has nothing to do with the software. This is something that is 100% in the printer’s control.

How do you know if you have the culture of “looking for reasons why it won’t work?”


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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