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New Pantone Polyester Standards Address Increased Demand for More Vibrant, Saturated Color

Pantone has been providing color standards for the fashion, home, and interiors marketplace since 1987. Cotton standards were introduced in the mid-1990s. Since then, Pantone has developed additional textile color standards, including today’s announcement of 203 new colors for polyester. We spoke with Laurie Pressman, Vice President at Pantone Color Institute, to learn more.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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