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Environmental or experiential graphics are a growing trend in signage, with sign shops using the latest display graphics technologies and substrates to transform office spaces. As a result, sign and display graphics providers are working more closely with interior designers and architecture firms. Case in point: Signs By Tomorrow’s interior graphics for the American Diabetes Association’s new headquarters.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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Discussion
By Maeghan Nicholson on Feb 12, 2018
Great article, our wide format team is also doing a lot of this kind of work! Here are some selling points to convince people to add office graphics: https://www.suttle-straus.com/blog/6-reasons-to-add-environmental-graphics-to-your-office
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